Ever fancied yourself as an entrepreneur? Whether you dream of your own start up or a career in business, a qualification in Enterprise and Marketing will give you practical skills and experiences.
HEAD OF DEPARTMENT:
Mr W Beaumont
EXAMINATION BOARD:
OCR
LEVEL:
Level 1/2 Cambridge National Certificate
WEBSITE
Course outline
Enterprise and Marketing is a practical introduction to life and work as an entrepreneur, students will:
Learn about enterprise and marketing concepts
Design a business proposal
Market and pitch a business proposal
Students will learn about what needs to happen to support a start-up business, and what key factors to decide when starting a business. They will design a proposal to meet a specific business challenge, identifying the customer profile for a specific product and completing market research to generate product ideas. Financial calculations will be completed to propose a pricing strategy and determine the viability of their product proposal. They will also work on brand identity and promotion as part of their business pitch.
IT skills are required for this course as well as team work and research skills.
Assessment method
| Unit | % of Final Grade | Type of Assessment | Additional Details |
|---|---|---|---|
| 1 | 50% | Exam | External |
| 2 | 25% | Internal | Ongoing controlled assessment |
| 3 | 25% | Internal | Ongoing controlled assessment |
The future
The subject can be taken at A-level in Economics or Business or at Level 3 BTEC Business. There are a wide range of employment opportunities for students that have knowledge of business studies. You could set up a business of your own or work within one to help it to perform better or more effectively.
